Hi, I’m Debbie Gray
Designing with Purpose: A Human-Centered Approach
I’m an experienced Product and UX leader skilled in Agile methodologies, product strategy, UX research, and leading cross-functional teams to deliver digital solutions.
Recent Experience
Director of Product and UX @ Fair Trade USA / 2021 to Present
I lead cross-functional teams including UX designers, researchers, product managers, and a business analyst to develop digital tools that support global partners and producers. I oversee product strategy, user experience, and Agile delivery, aligning our roadmap with organizational goals and user needs. My role bridges strategic vision and human-centered design to deliver applications that drive impact and equity across the Fair Trade ecosystem.
Senior UX Designer @ First American Home Warranty / 2017 to 2021
I transitioned into a management position that encompassed a range of specialties, including UX design, web and landing page development, and conversion optimization. I successfully led multiple UX projects from conception to completion, such as customer portals, and effectively optimized purchase and renewal paths, resulting in substantial increases in conversion rates.
Owner, Designer & Developer @ Deborah Gray Design / 2014 to 2017
As owner, my responsibilities included running a boutique web design agency, managing 3 contractors, web and print design, wireframing, prototyping, completing UX analysis and tasks for all projects, testing and QA, front-end development, custom WordPress development using my own base theme, custom Shopify development, as well as project management and client communication.
UX Design
I design with purpose and function in mind. I’m a proponent of design thinking, human-centered design, and Agile methodologies.
UX Research
We don’t know until we ask. I believe in a scientific approach to UX research, based on generating hypotheses and testing with the intended audience. Synthesizing and keeping research current is critical.
Web Design
I’ve designed and developed dozens of custom websites for small to large businesses. My emphasis in my business was on non-profits.
Illustration
I’m an artist and illustrator. I’ve been drawing since I could hold a pencil. More than a creative outlet, my art helps me think more creatively and allows me to be open to experimentation.